The benefits of having a well-designed Squarespace website for your business
It’s no surprise that the internet has become an essential part of our daily lives. Because of that, websites have become one of the primary ways for businesses to promote and share their products and services. In today’s world, a well-designed website is crucial for businesses to be seen online and increase overall sales. In this blog, we’ll explore the benefits of a well-designed website and why it’s important for a business to invest in a professionally done website.
Enhances brand image
Websites help to enhance a business brand image, and allows it to make a lasting impression on potential clients who are visiting your website! Oftentimes, your website is the first point of contact between a business and potential client — and a professionally designed website conveys a sense of credibility and trustworthiness.
The overall look of your website can also help you attract the kind of client you’re looking to work with. Younger clients may resonate with more youthful, colorful, and bright-colored websites that provide a sense of nostalgia (think Y2K ✨). Clients who are looking for legal services would lean toward a seamless and slick-looking website, one that screams “trust me, I know what I’m doing,” as opposed to a website that is jumbled, disorganized, or has typos and poor formatting.
By investing in a professional website, businesses can create a positive and lasting first impression, and also establish a strong brand image that helps to set them apart from their competitors.
Increases user engagement
Websites are also a great way to increase user engagement (in other words: attract new clients which = more $$$). A well-designed website that is easy to navigate, visually appealing, and provides helpful information is not only more inviting for a potential client, but it also keeps them on your website for longer periods by capturing their attention and encouraging them to keep reading. By providing a user-friendly experience, businesses are able to keep their ideal client engaged, which increases the chances of having them become paying clients!
Improves search engine ranking
Have you heard a handy little thing called Search Engine Optimization? If not, it’s a great tool to utilize to improve your business’s search engine ranking and increase visibility on search engines like Google or Bing. Search engines often use complex algorithms to determine how relevant a website is, and having a professionally done website is a great way to meet search engines’ “criteria.” Making sure that your website has a responsive and organized design, fast loading time, and keyword optimization, you can improve your search engine ranking and drive more organic traffic to your website.
Boosts client conversions
Every business wants to increase sales (right?). A user-friendly website that has a clear call-to-action can encourage visitors to take the desired action — this can be filling out a contact form, booking a consultation, making a purchase, or subscribing to a newsletter. By designing a website with conversion optimization in mind, businesses can increase their chances of generating a sale.
Increases mobile responsiveness
Your website might look pretty on your desktop, but remember that not everyone internet surfs on their computer! It’s important that a business have a responsive and optimized website for mobile devices.
With more than half of all internet traffic coming from mobile devices, it’s crucial to ensure that your website is mobile-friendly and provides a seamless user experience regardless of the device the visitor is using.
Provides competitive advantage
As businesses, you want to stand apart from the rest! By having a well-rounded and well-designed website, you’ll be able to provide a competitive advantage and set yourself apart from your competitors. In a world of oversaturated markets, standing out is a must! By investing in a professional website, businesses can create a unique and memorable online presence that sets them apart from their competitors and attracts more clients.
Facilitates customer support and satisfaction
As a business, it’s important that we recognize what our clients need as opposed to what we need. Aside from the product or service you’re selling, your clients also want a website that can facilitate customer support and improve client satisfaction. This can be done by providing easy-to-access support resources. Think FAQs, chatbots, and contact forms. All of these are ways for you to help your potential and current clients get the help they need in a quick and efficient way. By designing a website that is user-friendly and provides customer support, you can improve overall satisfaction and increase your client loyalty.
Don’t underestimate the power of a website!
A well-designed website is essential for businesses to success online! By investing in professional web design services, you can enhance your brand image, increase user enngagement, convert visits to sales, provide competitive advantage, and boost client loyalty! Think of a website as a valuable asset that helps your business achieve its online goals.
Hire a professional Squarespace web designer to help create your website!
Is the thought of creating your own website overwhelming? Are you having a hard time figuring out where exactly to start?
Finding help has never been easier and more affordable! I’m Madison, and I offer Squarespace website design and re-design services for small business owners both locally — in the Baltimore, MD area — as well as nationally.
Being a business owner can be costly, and you may be wondering whether having a website is worth it. I’m here to tell you that it is! And, it doesn’t have to cost you an arm and a leg. I work closely with clients to help them identify their website vision and execute it so they have a well-designed website that speaks to their ideal clients.
Not ready to commit just yet? Know that I offer free 15-minute phone consultations to help you figure out whether or not I may be the right fit for you and your business!
Make it happen!
