Branding and visual identity: why it's a big part of your small business
Yes, branding is everything. But… I’m also here to tell you that it’s a process. Especially as a start up, sometimes you won’t know what your visual identity looks llike until a few months (or even a year) into your entrepreneurship - and it’s constantly going to evolve, as well!
Let’s talk about what makes visual identity so important to your business’ branding, as well as what the discovery process may look like for you, if you’re finding yourself overwhelmed.
Key ways to make sure your brand is effective, consistent, and memorable
Branding is an essential part of marketing your business, no matter the size. By creating a unique identity for your business, not only can you resonate with your ideal client, but it helps you distinguish yourself from other competitors in your field.
Madison.
THE DESIGNER
I’m Madison, a Baltimore-based business owner, web designer, and consultant for small business owners across the U.S. In addition to helpful blogs, I offer web design, website maintenance, and blog writing services.