Branding and visual identity: why it's a big part of your small business
Yes, branding is everything. Butā¦ Iām also here to tell you that itās a process. Especially as a start up, sometimes you wonāt know what your visual identity looks llike until a few months (or even a year) into your entrepreneurship - and itās constantly going to evolve, as well!
Letās talk about what makes visual identity so important to your businessā branding, as well as what the discovery process may look like for you, if youāre finding yourself overwhelmed.
Key ways to make sure your brand is effective, consistent, and memorable
Branding is an essential part of marketing your business, no matter the size. By creating a unique identity for your business, not only can you resonate with your ideal client, but it helps you distinguish yourself from other competitors in your field.
Madison.
THE DESIGNER
Iām Madison, a Baltimore-based business owner, web designer, and consultant for small business owners across the U.S. In addition to helpful blogs, I offer web design, website maintenance, and blog writing services.